A car’s exterior design creates most of the initial impact of the car model in the market. How it looks like from the outside makes clients interested on how it would look like on the inside. This is the reason exterior design professionals are extremely important in the car design industry. They are the minds behind the visible aspect of car development. This is a group of professionals who have well-built background in industrial design and vast knowledge in the car model trend.

In designing the exterior phase of the car, the designers engage in massive research of the effects of the surfaces in the car’s functionalities and visual impact. The surfaces of the car usually affect its total aerodynamic propulsion as well as the engine’s performance (fuel consumption per unit of time).

Many successful car manufacturing companies such as Dodge have introduced high quality car models over the years. These companies invest on long-term feasibility studies to accumulate substantial basis for their designs. A huge portion of the funding is spent on exterior design as it requires subsidiary procedures such as clay modeling and body in white. Read the rest of this entry »